Why India’s Youth Is Falling Back in Love with Its Roots
India’s youth is rediscovering pride in its culture, blending modern lifestyles with a renewed love for tradition and heritage.
Swati Dubey 
In the past few years, there’s been a noticeable change in how young Indians see their culture. What was once considered “old-fashioned” is now something to be proud of. From wearing handloom clothes and celebrating regional festivals to listening to folk music and supporting local brands, India’s youth is slowly reconnecting with its roots. It’s not about rejecting the modern world — it’s about finding a balance between global trends and the traditions we grew up around.
A lot of this shift comes from a deeper need to feel real and connected. With everything online moving so fast, people are starting to look for meaning in what feels familiar and authentic. During the pandemic, many of us spent more time at home, with family, and that reminded us of customs and traditions we’d forgotten. Even on social media, there’s now a growing pride in showcasing Indian art, languages, and food — things that used to take a backseat before.
Today’s generation is redefining what “being modern” really means. For many, embracing culture and heritage doesn’t clash with being progressive — it strengthens it. Whether it’s supporting small Indian creators, learning traditional crafts, or just speaking in our mother tongues with confidence, the youth is proving that loving your roots isn’t going backward. It’s a quiet movement, but one that’s building a stronger and more grounded identity for India’s future.
